Here's a good definition of a difficult to define word:
n. pl. i·ro·nies
1. a. The use of words to express something different from and often opposite to their literal meaning. b. An expression or utterance marked by a deliberate contrast between apparent and intended meaning. c. A literary style employing such contrasts for humorous or rhetorical effect.
I wish I'd had this example back then:
Subaru's new SUV: The Tribeca
As most of the lefty intellegencia knows, TriBeCa means "TRIangle BElow CAnal street, near Greenwich Village, NYC. Fitting name for an SUV.
(Guess what the song used in the commercial is.)
This actually doesn't compare with the idiocy found in Mazda's offering from '99, the Laputa.
This is also in the great tradition of GM who marketed the Chevy Nova in Latin America. Figure it out for yourselves, no links 'cause I'm tired.
Other marketing ideas:
Gibson's hot new heavy metal guitar, the "Bob Dylan Model"
Documentary about Abu Ghraib called "It's a Wonderful Life"
"No Child Left Behind" act (no Catholic jokes here, please)
Add your own, it's fun.